Editing Words of Power (section)

== 1. Using Power Words in Headlines ==
Any writer or blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.

Its purpose, after all, is to entice the reader to read the rest of your content. If your headline fails to get attention, potential readers will ignore it when it shows up in their tweets and social media feeds.

Download All 801+ Power Words<small>(in one handy, free PDF)</small>

And just one or two power words in your headline is usually enough to make it stand out.

Just look at this headline from BuzzFeed:

The word choice of “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.

Here’s another example from BoredPanda:

People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.)

The headline then drives it home by using the power verb “Conquer.”

Here’s one from BrightSide:

While one or two power words are often enough, this headline proves you can use more when it fits.

This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.

Here’s one from Smart Blogger:

Greed (“best”) and anger (“not-so-good”) words highlight the headline for Smart Blogger’s recent review of SiteGround.

Last one:

This headline from our How to Make Money Writing: 5 Ways to Get Paid to Write in 2024 post incorporates two greed words: “money” and “get paid.”

It’s one of our most popular posts, and its headline’s use of power words is a big reason why.