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Words of Power
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== 2. Using Power Words in Subheads == Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. Adding some power words to your subheads is a good way to make your post look like an interesting read. For example, here are three subheads from our post on E-book mistakes: See how the power words in these subheads grab your attention and make you want to read the text that follows? Power words can help with SEO too. Adding an SEO power word to your subheads will compel readers to stick around longer, which will increase your dwell time โ a big deal in Googleโs eyes.
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