Editing Words of Power (section)

== 3. Using Power Words in Email Subject Lines ==
Having an email list is of little use if only a handful of readers bother to open your emails.

And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.

You can stand out in their inbox and raise your open rates by including power words in your subject lines.

Just look at this one from Ramit Sethi:

If this subject line would’ve read “The rules of learning,” do you think it would be as appealing? The powerful word “unspoken” is what makes it interesting.

Here’s another one from Cal Fussman:

Both “Triumph” and “Tragedy” are powerful words full of emotion.

And finally, here’s a good example from AppSumo:

The power phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.

See how that works?

When you send out emails to your list, try to add a strong word to your subject line so it stands out in a prospect’s inbox.