Editing
Words of Power
(section)
From FusionGirl Wiki
Jump to navigation
Jump to search
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
== 4. Using Power Words in Opt-In Boxes == As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers. That means — unless you’re using a blogging platform like Medium which doesn’t allow them — you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else. But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t give it away to just anyone. (Remember, their inboxes are already flooded, so they’re not necessarily eager to get ''even more'' emails.) Fortunately, you can use power words to make your offer more enticing. As an example, here’s an old popup from Cosmopolitan: This popup had power words everywhere, but it avoided feeling like overkill. I bet it converted like crazy. Here’s a slightly more subtle example from Betty Means Business: It’s understated, but still quite effective. Again, you don’t have to overdo it with the power words on these. A little can go a long way. Here’s one final example from Renegade Planner: In short: If you’re not using power words in your opt-in boxes, you’re missing out. Big time.
Summary:
Please note that all contributions to FusionGirl Wiki are considered to be released under the Creative Commons Attribution (see
FusionGirl Wiki:Copyrights
for details). If you do not want your writing to be edited mercilessly and redistributed at will, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource.
Do not submit copyrighted work without permission!
Cancel
Editing help
(opens in new window)
Navigation menu
Page actions
Page
Discussion
Read
Edit
Edit source
History
Page actions
Page
Discussion
More
Tools
Personal tools
Not logged in
Talk
Contributions
Create account
Log in
Navigation
Main page
Recent changes
Random page
Help about MediaWiki
Search
Tools
What links here
Related changes
Special pages
Page information