Editing Words of Power (section)

== 8. Using Power Words on Sales Pages ==
You can also use power words to spruce up the copywriting on your sales pages and make them more effective at selling your e-commerce products or services.

They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.

Just look at this headline on Ramit Sethi’s sales page for his product ''50 Proven Email Scripts'' (which also has a power word in its name):

And as you scroll down, you see he keeps using power words throughout his sales page.

His headline is followed by emotion-packed subheads:

And he even uses power words in his guarantee: