Editing Words of Power (section)

== 10. Using Power Words in Bullet Lists ==
Many sales pages include a list of benefits of the product they’re selling. Many opt-in forms include a huge list of reasons you should sign up to their email list. And many case studies use bullet lists to quickly summarize information.

You can use power words in these lists to inspire more excitement in your reader as they read through them.

Here’s one example from Ramit Sethi’s sales page for his ''How to Talk to Anyone'' course:

And here’s another example from an opt-in form on Restart Your Style:

Without these power words, these lists wouldn’t convince nearly as many prospects to buy or subscribe.